The broadcasting rights of the UEFA 2020 European Championship national team soccer tournament have been acquired by Qatar-based pay-television broadcaster BeIN Sports in France.
According to French newspaper L’Equipe, the deal costs worth €38 million (US$42.3 million), but SportsPro says BeIN paid around €35 million (US$38.9 million) to European soccer’s governing body Uefa in order to secure live coverage of all 51 games from Euro 2020. Of these 51 matches, 28 matches will be shown on an exclusive basis and 23 of the 51 matches will remain available free-to-air in France.
A significant decrease can be clearly seen in the figure for these rights as BeIN reportedly paid €60 million (US$66.8 million) for the rights to the Euro 2016 which was hosted by France.
The deal that BeIN has grabbed in France covers linear and digital output, highlights, near-live and on-demand clips, and another support programming. The championship will take place across 12 cities in 12 European countries.
BeIN Media Group chief executive Yousef Al-Obaidly informs, “With its new 24-team format, this year’s European Championship is bigger and better than ever before – so we are delighted to extend our long-term partnership with Uefa and continue to bring the very best of sport to our valued subscriber-base.”
“We continue to bid proportionately for premium sport, and this deal to broadcast Euro 2020 adds to our unrivaled library of premium football and other sports content in France, reinforcing BeIN Sports’ long-term position as one of the leading sports broadcasters in the world,” he adds.
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In addition to the Euro 2020 broadcasting rights, BeIN has the rights in the Middle East and North Africa (MENA) to both the Champions League and secondary Uefa Europa League, as well as to the Uefa Nations League and all European qualifiers for Euro 2020.
“In all our broadcast partners we look for broadcast innovation and the highest quality of programming, and BeIN is undoubtedly a flag-bearer in both regards. With European football continuing to be such an important sporting spectacle in France, we couldn’t be happier to have BeIN as our official broadcast partner to help us deliver Uefa Euro 2020 to fans across the country,” said Guy-Laurent Epstein, Uefa’s marketing director.
Euro 2020 will be taking place from 12th June until 12th July.